If you want an expert analysis of your current SEO efforts and advice on what needs to improve, SEO consultation and auditing services are exactly what you need. A detailed SEO audit examines both on-page and off-page factors to identify opportunities and provide specific recommendations tailored to your website and business goals.
In this guide, we’ll explain the key things an SEO consultant evaluates during an audit and how their insights can help form an effective strategy.
The SEO Audit Process
An SEO audit provides a deep look under the hood of your website’s current optimization status. During the audit, the consultant will:
- Thoroughly analyze site architecture and technical elements – this includes page speed, mobile optimization, indexing issues, and more.
- Review on-page optimization – evaluate title tags, meta descriptions, content, keyword targeting and density.
- Assess backlink profile – look for toxic links that need to be disavowed and opportunities to build additional high-quality links.
- Benchmark against competitors – compare your website’s ranking performance against industry rivals.
- Evaluate local SEO elements like Google My Business listing and local citations.
- Examine user experience on site and identify areas for improvement.
- Review website analytics to detect issues impacting conversions and goal completions.
- Compile a list of issues and actions needed to resolve them.
Armed with these insights, the consultant will prepare a detailed audit report outlining priority recommendations to boost your SEO rankings and performance.
Benefits of an SEO Audit
Partnering with an experienced SEO consultant for an audit offers many advantages, including:
- Saving time – Audits quickly identify problems versus trying to uncover them yourself.
- Expertise – Consultants are highly trained at spotting and resolving SEO issues.
- Objective perspective – A third-party auditor can assess without bias.
- Benchmarking – Audits allow you to compare your SEO against competitors.
- Prioritization – Consultants focus you on the fixes that will matter most.
- Increased ROI – Implementing audit recommendations leads to higher rankings, traffic and revenue.
Ready to get an objective expert assessment of your current SEO? A professional audit will uncover the website optimizations needed to outperform the competition.
Contact us today to get started!
