97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engine users first.
You need quality backlinks to rank well in local search. That much is clear. But where many local businesses flounder is with outdated assumptions about what earns those links. Let’s dismantle a few pervasive myths holding your online visibility back.
Myth #1: Local Directories Are a Waste of Time
Sure, low-quality spammy directories won’t move the needle. Niche directories for your industry and accurate “core citations” (Yelp, etc.) matter! Consistency and relevance play a role in your overall authority signals.
Myth #2: Paying for Links = Smart Strategy
Purchased links violate Google’s guidelines and often come from low-authority sites themselves. The short-term boost isn’t worth the long-term risk of penalties or losing out on the REAL authority gained by organic methods.
Myth #3: Guest Posting Is Over
It’s about quality, not quantity. A single guest post on an authoritative, relevant local blog with an engaged readership trumps dozens of mediocre placements. Do your research, pitch carefully, and prioritize providing value to the other site’s audience.
Beyond the Basics: Local Links That Amplify
- Community Sponsorship: Often these come with a link on the event or charity website. It directly ties your business to goodwill in the area.
- Unlinked Mentions: Monitoring for your brand name across the web reveals sites already talking about you! A strategic outreach is an easy link win.
- The Resource Page Tactic: Many sites maintain lists of valuable businesses or tools for their audience. If there’s a fit, offering to be included with a quality write-up is a link acquisition tactic that works repeatedly.
The “Done-For-You” Advantage
Effective link building is time-consuming, and there’s always the risk of bad outreach damaging your reputation.
Our customized strategy leverages our vast network of local contacts and knowledge of which outreach approaches bring results, taking this vital but difficult task off your plate. Get started today!
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