In-Depth Conversion Audit: The Foundation for Success

• • Website Analysis: We’ll meticulously examine your website’s navigation, design, content, and calls-to-action (CTAs), ensuring they’re optimized to resonate with local customers.
  • Competitor Benchmarking: We’ll analyze your key local competitors’ websites to pinpoint areas where you can outshine them and capture a larger market share.
  • Google My Business (GMB) Review: A well-optimized GMB listing is crucial for local search. We’ll assess yours for completeness, accuracy, and opportunities to attract more attention.
  • Analytics Evaluation: We’ll dive deep into your Google Analytics data to understand local traffic patterns, identify pages with high bounce rates, and uncover device usage trends that impact conversions.

Customer Journey Mapping: Understand Your Ideal Customer’s Path

• • Ideal Customer Path: We’ll map out the steps a local customer ideally takes, from searching online and finding your business, to visiting your website, contacting you, and ultimately walking into your store.
  • Friction Points: We’ll rigorously identify any confusing steps, slow loading times, or unclear messaging that prevent a smooth conversion process, both online and offline.

Strategic Optimization Plan: Your Roadmap to CRO Success

• • Prioritized Recommendations: Based on our comprehensive audit, you’ll receive a detailed list of actionable steps to address issues and optimize your website for maximum conversions.
  • Optimization Options: Choose Your Focus: We’ll present a menu of customizable CRO solutions. Select the options best aligned with your business goals and budget.

Implementation & Testing: Transforming Insights into Results

• • Client Collaboration: We’ll transparently outline which optimizations we can implement for you directly and which might involve collaboration with your development team.
  • A/B Testing Setup: We’ll identify critical website elements to A/B test (like headlines, CTAs, or landing page designs) and establish the right metrics to gauge success.

Reporting and Refinement: Data-Driven, Continuous Improvement

• • Metrics That Matter: We’ll cut through the noise and track the conversion metrics tied directly to your objectives, such as phone calls, store visits, form submissions, or online orders.
  • Regular Reporting: Receive clear, insightful reports (monthly or quarterly) highlighting your progress and areas for further optimization.
  • Iterative Improvement: CRO is an ongoing process. We’ll recommend fresh ideas and A/B testing strategies to continuously refine your results and stay ahead of the competition.