97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engines first.
Local citations are the online mentions of your business’s name, address, and phone number (NAP). They’re like the digital footprints that guide customers to your doorstep. But what happens when these footprints lead them astray? Inaccurate citations can wreak havoc on your local SEO, confusing potential customers and hindering your visibility in search results.
The Impact of Incorrect Citations:
- Lost Customers: When your citations are inconsistent or incorrect, potential customers may struggle to find you leading to missed opportunities.
- Lower Rankings: Search engines prioritize businesses with accurate and consistent information. Errors can negatively impact your local search rankings.
- Damaged Reputation: Inconsistent citations can make your business appear unprofessional and unreliable.
How to Audit and Correct Your Citations:
- Identify Citations: Start by searching for your business online. Use tools like Google My Business and specialized citation management platforms to discover where your business is listed.
- Check for Errors: Carefully review each citation for accuracy. Look for inconsistencies in your NAP data,incorrect business categories, or duplicate listings.
- Correct and Update: Contact the website or directory to correct any errors you find. Ensure your NAP data is consistent across all platforms.
- Monitor Regularly: Citations can change over time, so it’s important to monitor them regularly and make updates as needed.
Key Strategies for Local Citation Building:
- Claim Your Listings: Take control of your business listings on major platforms like Google My Business, Yelp,and Bing Places.
- Submit to Directories: Expand your reach by submitting your business information to relevant local directories and industry-specific platforms.
- NAP Consistency is Key: Ensure your NAP data is consistent across all citations. This includes using the same business name, address format, and phone number.
- Resolve Duplicate Citations: If you find duplicate listings, merge or delete them to avoid confusion.
Don’t let inaccurate citations hold your business back. D&D SEO Services can help you audit, correct, and optimize your local citations for maximum visibility and impact. Contact us for a free citation audit and take the first step towards local SEO success.
