Case Study Showcase

AceCFI.com, a leading provider of screen repair and pool enclosure services in Fort Myers, was struggling to gain visibility in local search results. Their website was buried beneath competitors, and potential customers were having difficulty finding them online.

D&D SEO Services stepped in with a comprehensive, results-driven strategy tailored to AceCFI.com’s unique needs:

1. Targeted Keyword Research: Identified high-value keywords relevant to AceCFI’s services and target audience, including “screen repair Fort Myers,” “pool enclosures Fort Myers,” and variations for surrounding locations.

2. On-Page SEO Optimization: Optimized AceCFI’s website structure, meta tags, content, and images to improve their search engine rankings and drive organic traffic.

3. Local SEO: Created and optimized Google Business Profile listings, ensuring accurate information and consistent NAP (Name, Address, Phone Number) data across the web.

4. Social Media Management: Developed a targeted social media strategy, engaging with potential customers and promoting AceCFI’s services on relevant platforms.

5. Google Ads (Pay-Per-Click): Implemented targeted PPC campaigns to complement organic efforts and capture immediate visibility for high-priority keywords.

Within just one month of partnering with D&D SEO Services, AceCFI.com achieved remarkable results:

• #1 Rankings: Achieved the coveted top position in Google search results for ALL priority keywords, including “screen repair Fort Myers” and “pool enclosures Fort Myers.”
• Increased Visibility: Expanded reach to surrounding locations, attracting customers from a wider geographic area.
• Organic Traffic Surge:Experienced a significant increase in organic website traffic, leading to more leads and sales.

“We are thrilled with the results D&D SEO Services delivered in such a short time. Their expertise and dedication have transformed our online presence, bringing us more customers and revenue than ever before. We highly recommend their services to any local business looking to grow

Enginuity, a leading provider of staffing and professional services, sought to expand their online reach and attract more qualified candidates and clients. While their website was well-designed, it lacked the visibility needed to compete in a crowded online marketplace.

D&D SEO Services stepped in with a tailored SEO strategy aimed at boosting Enginuity’s search engine rankings and driving organic traffic to their website. Our approach included:

• In-Depth Keyword Research: We identified high-value keywords relevant to Enginuity’s target audience, including terms related to staffing, recruitment, and specific industries they serve.
• On-Page Optimization: We optimized Enginuity’s website content, meta tags, and technical elements to improve its relevance and authority in the eyes of search engines.
• Link Building: We implemented a strategic link building campaign to earn high-quality backlinks from reputable websites, further boosting Enginuity’s search engine authority.
• Technical SEO: We ensured that Enginuity’s website was technically sound, with fast loading speeds, mobile-friendliness, and proper indexing to maximize its visibility in search results.

• Increased Impressions: Enginuity’s website saw a significant increase in impressions (176K) over the past six months, indicating greater visibility in search results.
• Consistent Clicks: With an average click-through rate of 1.5%, Enginuity maintained a steady flow of organic traffic to their website.
• Improved Average Position: Enginuity’s average position in search results improved to 33.7, indicating progress towards higher rankings for key terms.

Additional Insights from Google Search Console Data:

• Discover Traffic: Enginuity also received a substantial number of impressions (1.8K) and clicks (45) from Google Discover, showcasing the effectiveness of their content strategy.

“D&D SEO Services has been instrumental in improving our online presence. Their expertise and dedication have helped us reach more potential clients and candidates, ultimately driving growth for our business. We’re thrilled with the results and highly recommend their services.”

Challenges Faced

1. Highly Competitive Market
   Luxury real estate in Austin is dominated by large brokerages and national sites (Zillow, Realtor.com, Compass, etc.). Breaking into the first few pages required careful targeting and authority building.

2. Keyword Intent Complexity
   Balancing content for different buyer personas — luxury buyers, investors, and relocators — was difficult. Each audience searched with different language and intent, so the strategy had to segment content silos.

3. Technical Constraints
   The site had legacy performance issues: slow load times, unoptimized images, and Core Web Vital scores that weren’t competitive. These needed fixes before ranking improvements could stick.

4. AI Search & Snippet Visibility
   At the start, Morshed had no visibility in AI Overviews or featured snippets. Structuring the site’s content for conversational AI results was new territory and required reworking meta data, schema, and FAQs.

5. Delayed Impact of Content
   New relocation and luxury content took several months to rank. Managing client expectations during the “SEO lag time” was a key challenge.

• Solutions Implemented

  1. Competing in a Luxury Market

     • Built authority content silos around luxury homes, relocation, and investment.

     • Created neighborhood-specific pages to compete against national sites by going hyper-local.

     • Secured backlinks from Austin real estate blogs, podcasts, and local press to boost topical authority.

  2. Keyword Intent Complexity

     • Segmented content into clusters for luxury buyers, investors, and relocators.

     • Used separate service pages and blog posts for each audience to avoid “mixed signals” in search intent.

     • Added internal linking across clusters to strengthen topical depth.

  3. Technical SEO Fixes

     • Improved Core Web Vitals by compressing images, reducing server response time, and removing unused scripts.

     • Fixed crawl depth issues and canonicalization errors so Google could properly index high-priority pages.

     • Optimized for mobile-first indexing with faster mobile load times and responsive layouts.

  4. AI Overview & Featured Snippet Readiness

     • Reformatted content into Q&A style sections to directly answer search questions.

     • Added schema markup (FAQ, LocalBusiness, real estate schema) so Google and AI engines could parse content.

     • Integrated conversational phrasing and FAQs targeting relocation questions like “Is Austin a good city for remote workers?” to win AI Overview spots.

  5. Managing SEO Lag Time

     • Set up monthly reporting dashboards so the client could track progress.

     • Educated the client on the typical 3-6 month ranking curve.

     • Focused on early quick wins like GBP optimization, internal link restructuring, and title/meta rewrites, which showed improvements before the long-term content matured.

Results Achieved (Sept 2024 → May 2025)

1. Clicks & Traffic Growth

   • Website clicks grew nearly 5× compared to baseline.

   • This represented thousands of additional visitors actively searching for luxury and relocation real estate in Austin.

2. Impressions

   • Search impressions increased from ~80,000/month to nearly 300,000/month.

   • This showed a significant expansion in the site’s visibility across high-value search terms.

3. Average Position

   • Improved from 70+ (page 6–7) for many luxury real estate terms to an average of 3.3.

   • Several relocation keywords moved into page one.

4. Click-Through Rate (CTR)

   • CTR improved from under 1% to ~1.7%, driven by stronger meta titles, descriptions, and snippet optimization.

5. AI Overviews & Featured Snippets

   • The Morshed Group gained visibility in Google AI Overviews for relocation and luxury real estate queries.

   • They also captured several featured snippets (FAQ and definition-style).

6. Lead Quality & Conversions

   • The increase in relevant organic traffic translated into more qualified leads (buyers and investors) contacting the firm directly.

   • Client reported a higher ratio of serious inquiries vs. casual traffic.

Summary: Within 8–9 months, the Morshed Group’s site gained nearly 5× more traffic, 3.7× more impressions, better CTR, and first-time presence in AI Overviews — all while competing against massive players like Zillow and Realtor.com.

“D&D SEO Services helped us break through the noise in one of the most competitive real estate markets. We’re not just getting more traffic—we’re getting the right traffic.” — Morshed, The Morshed Group