Transparent Pricing for
Two Distinct Paths to Visibility
Search has changed. Customers find you through Google rankings, Google Maps, AI Overviews, ChatGPT, Perplexity, and voice assistants. Our pricing reflects this reality—AI-Ready Local SEO improves rankings and Maps visibility, while Generative Engine Optimization (GEO) controls how AI systems cite and recommend your brand. Both matter. Both are priced separately—on purpose.
📞 (239) 276-8138Pricing & Engagement Model
SEO for Rankings. GEO for AI Authority.
Search has changed. Customers don't just find businesses through Google rankings anymore — they find them through:
- Google Maps & local results
- Google AI Overviews / AI Mode
- ChatGPT and conversational search
- Perplexity, Gemini, and voice assistants
That's why our services are delivered in two distinct tracks:
- AI-Ready Local SEO – improves rankings, Maps visibility, and AI eligibility
- Generative Engine Optimization (GEO) – measures, earns, and controls AI citations
They solve different problems. They are priced separately — on purpose.
Why Choose D&D SEO Services
✅ 12+ Years of Fort Myers Market Knowledge
Not a national agency applying generic tactics. We understand local competition, seasonal patterns, and what actually drives calls in Southwest Florida.
✅ AI-First Approach (Not AI Bolted-On)
Danielle Birriel is recognized by Google AI as a leading expert in GEO and AEO. We don't just optimize for tomorrow's search—we shape it.
✅ Results-Focused (Not Vanity Metrics)
We track calls, leads, form submissions, and revenue impact—not just rankings. Our clients know exactly what their SEO is generating.
✅ Month-to-Month (No Lock-In)
30-day cancellation notice. We keep clients because we deliver, not because they're trapped in a contract.
✅ 500+ Local Businesses Served
Proven track record across HVAC, plumbing, dental, real estate, legal, and service-area businesses.
Real Results From Real Clients
Fort Myers HVAC Contractor
3x increase in qualified leads in 6 months through Google Maps optimization and review velocity strategy.
Naples Real Estate Agent
30+ buyer consultations per month after local SEO and authority building.
Cape Coral Pool Contractor
Grew from 10 to 45 projects per month through organic growth + Maps dominance (12-month engagement). View full case study.
Track 1: AI-Ready Local SEO Packages
These plans focus on rankings, Maps visibility, and lead generation, while ensuring your site and content are eligible to appear in AI-driven results. AI-ready does not mean AI-controlled. Full GEO services are offered separately.
Starter Local SEO
Best for: Single-location businesses that need a strong, trustworthy foundation
- Google Business Profile optimization
- Citation cleanup & consistency
- On-page SEO (homepage + 1 service page)
- AI-ready page structure (clear headings, summaries, FAQs)
- Entity consistency across site & GBP
- Local keyword tracking (up to 30 keywords)
- Monthly performance reporting
- GBP health & competitor monitoring
This plan builds trust and eligibility — not aggressive growth.
→ Get StartedGrowth Local SEO
Best for: Businesses that want consistent calls, visibility, and momentum
This is where SEO becomes a lead engine, not just maintenance.
✓ Everything in Starter, PLUS:
Content & Engagement
- 2 SEO-optimized blog posts per month (written for search & AI extraction)
- 4 Google Business Profile posts per month
- 4 social media posts per month (repurposed)
Authority & Trust
- Link building (2–4 quality links per month)
- Review strategy & response optimization
SEO Execution
- Ongoing on-page SEO & internal linking
- Expanded AI-ready answer blocks & FAQs
- Keyword tracking (up to 50 terms)
- Conversion-focused recommendations
Reporting
Monthly growth report (rankings, GBP actions, traffic signals)
→ Get StartedAI-Powered SEO Growth
Best for: Competitive local markets that need stronger AI eligibility
This plan enhances AI visibility readiness — without entering full GEO.
✓ Everything in Growth, PLUS:
- Advanced AI-ready content structure
- Comparison & decision-style content
- Expanded service FAQs for AI reuse
- Stronger entity alignment across pages
- Priority on-page optimization queue
This plan improves AI eligibility. It does not measure, track, or control AI citations.
→ Get StartedTrack 2: Generative Engine Optimization (GEO)
AI Visibility • AI Authority • AI Influence
GEO is not SEO. SEO optimizes rankings. GEO engineers how AI systems perceive, trust, cite, and recommend a brand. Because of this, GEO is delivered in mandatory layers. No shortcuts. No bundling. No skipped steps.
GEO Engagement Model (Required Progression)
Layer 1 — GEO Foundations
AI Visibility Audit & Blueprint
✓ Required for all GEO engagements.
What this does:
- Establishes how AI systems currently perceive your brand
- Identifies why competitors are cited instead of you
- Produces a prioritized GEO execution roadmap
Deliverables include:
- Entity & brand mapping
- AI prompt testing across major platforms
- AI citation & mention baseline
- Competitive citation analysis
- GEO scorecard (0–100)
- Top 10 GEO fixes
- 30/60/90-day implementation roadmap
Important: This is diagnosis only. No implementation occurs in this phase.
→ Start GEO FoundationsLayer 2 — AI Authority GEO
Implementation & Optimization Engine
Entry Requirements:
- Layer 1 completed
- Roadmap approved
What this does:
- Fixes entity clarity issues
- Builds citation-ready, AI-structured content
- Aligns site architecture for AI reuse
- Tests and measures AI behavior monthly
Ongoing deliverables:
- AI citation & mention reports
- Prompt-level visibility tracking
- Content & entity improvements
- Monthly optimization priorities
This is where brands begin earning consistent AI citations.
→ Available after GEO FoundationsLayer 3 — AI Influence GEO
Authority Expansion & Market Control
Entry Requirements:
- Layer 2 active
- Proven AI citations
- GEO score ≥ 70
What this does:
- Expands authority through digital PR
- Displaces competitors in AI answers
- Shapes how AI explains your category
- Establishes your brand as a default reference source
This layer is not optimization — it's influence.
→ By qualification onlyImportant Distinction (Read This)
- Improve rankings, Maps visibility, and AI eligibility
- Do not measure or control AI citations
- Measure AI visibility
- Track citations & mentions
- Engineer authority & preference
- Displace competitors in AI results
GEO requires a separate engagement and cannot be bundled into SEO retainers.
Not Sure Which Path You Need?
Choose SEO if:
Your goal is calls, Maps visibility, and rankings
Choose GEO if:
- You want to appear in AI answers
- You want to be cited instead of competitors
- You want long-term authority in AI-driven search
Pricing & Service FAQs
What's the difference between SEO and GEO?
SEO improves your rankings in Google Search and Maps to drive calls and leads. GEO makes AI systems (ChatGPT, Google AI Overviews) cite your brand instead of competitors. They're different problems requiring different strategies. Both are valuable but serve different goals.
Do I need both SEO and GEO?
Not necessarily. If your goal is immediate calls and leads, SEO alone works great. GEO is strategic for long-term AI authority—especially if competitors are dominating AI results. Most clients start with Growth Local SEO, then add GEO after proving ROI.
How quickly will I see results?
Early wins appear within 6–8 weeks (GBP optimization, call volume increases). Organic search rankings typically reach page one within 3–4 months. Top-3 Maps positions take 6–12 months depending on competition. GEO results are slower but more durable—expect 3–6 months to see consistent AI citations.
What's your cancellation policy?
30-day notice, month-to-month terms. No contracts. No penalties. We want to keep you because we deliver, not because you're locked in.
Can I scale up or down between tiers?
Yes. Most clients start with Starter, move to Growth after proving ROI, then add GEO for AI dominance. You control the progression with 30 days' notice.
Do you work with multi-location businesses?
Yes. Growth and AI-Powered tiers include location-specific optimization, centralized reporting, and location-level performance tracking.
What if I'm already working with another SEO agency?
We offer a free audit and competitive analysis. No obligation. Shows you exactly what's working and what's possible. Many clients switch after realizing what's missing.
How do I know if SEO is worth the investment?
We track actual business outcomes—calls, leads, revenue. Not just rankings. If you're not seeing 3–4x ROI within 6 months, something's wrong. That's why the free audit calculates your exact opportunity size before you commit.
Ready to Work With D&D SEO Services?
If you're a local business owner ready to stop guessing and start growing with proven local SEO strategy, I'd love to talk.
Option 1: Free SEO Consultation
Let’s have a real conversation about your business, goals, and SEO challenges. I’ll share honest feedback and specific recommendations.
Option 2: Comprehensive Local SEO Audit
Get a detailed audit showing every ranking opportunity, competitive gaps, and the exact steps needed to dominate your market.
Option 3: Local SEO Strategy Session
For teams ready to move forward, we’ll develop a custom strategy tailored to your market, industry, and growth goals.
Prefer to start here?
👉 Email: dndseoservices@gmail.com
Or fill out the form below and I’ll reach out to schedule a time that works for you.
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Did you know that 97% of people learn more about a local company online than any other source of information.
Did you know that 92% of searchers will pick businesses listed on the first page of local search results?
Did you know that local searches result in purchases, sales, or leads at an average rate of 28% of the time?
