97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engines first.
As a business owner, you wear many hats, and it’s tempting to think you can handle everything, including your local SEO. But is it really feasible to do it yourself, or is hiring an agency a wiser investment? This blog post will help you weigh the pros, cons, and factors to consider when making that decision.
The Case for DIY Local SEO
There are benefits to taking on your local SEO:
- Cost Savings: Agencies involve fees, while doing it yourself cuts out that expense.
- Control: You have complete control over the process and any decisions made.
- Learning Experience: You’ll gain valuable knowledge about how search engines work and local marketing.
When DIY Might Make Sense
- You have ample time: Local SEO takes consistent time investment to learn and implement.
- You’re tech-savvy: Feeling comfortable with websites, online tools, and some technical aspects is helpful.
- Your competition is low: If your industry and area aren’t super competitive, basic DIY efforts might get you decent results.
Why Hiring a Local SEO Agency Can Be a Smart Move
- Expertise: Agencies live and breathe local SEO, staying on top of trends and algorithm changes.
- Results-driven: They have a proven track record and understand what it takes to get you ranking.
- Saves you time: Outsourcing frees you up to focus on running your business.
- Advanced tools: Agencies often have access to premium tools that would be costly for solo businesses.
When Is Hiring an Agency Worth It?
- Limited time or resources: If you’re stretched thin, letting experts handle it makes sense.
- Competitive field: Outsmarting competitors in crowded markets often needs professional finesse.
- Need for fast growth: Agencies can accelerate your results compared to learning as you go.
Factors to Consider
- Budget: Can you comfortably afford ongoing agency fees?
- Your skills: Be honest about your tech savviness and SEO knowledge.
- Time investment: How many hours/week can you realistically dedicate to DIY SEO?
- Desired results: Do you want gradual improvement or need to rapidly increase traffic/leads?
Could a Hybrid Approach Work?
Sometimes a middle ground makes sense. You might learn some SEO basics and handle the easier tasks, while an agency tackles advanced strategies, or provides occasional audits to ensure your DIY efforts are on track.
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
Need Guidance?
Deciding between DIY local SEO and professional help can feel overwhelming. At D&D SEO Services, we offer free consultations to help businesses assess their needs and make the best choice for their growth. Contact us today!
