97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engine users first.
When someone searches for your type of business in your area, your Google My Business (GMB) listing is often the first point of contact. It’s your chance to make a strong first impression and turn searchers into customers. Think of your GMB profile as your digital storefront in local search results.
Mastering the Basics of GMB Optimization
The Essentials: Ensure every single field in your GMB profile is filled out accurately. Your business name, address, and phone number (NAP) must be consistent across the web. Don’t miss out on hours, category selection, and utilizing relevant attributes (e.g., “outdoor seating,” “appointment required”).
Photos Tell a Story: Upload high-quality photos that showcase your work, your location, your team, and anything that gives potential customers a feel for your business.
Craft a Compelling Description: This is your short sales pitch. Go beyond the basics to highlight what makes you unique. Naturally incorporate local keywords where possible (e.g., [service] in [city]).
Leverage GMB Features for Engagement
GMB Posts: Think of these like mini-blog posts directly within your listing. Share updates, limited-time offers, events happening at your business, or quick tips related to your services.
Q&A Section: Be proactive! Seed this section with frequently asked questions and their answers. It also allows potential customers to ask questions directly, giving you a chance to interact and build trust.
Reviews Matter: Getting positive reviews is crucial, and so is responding to them – both good and bad. This shows you’re engaged and care about customer experience. (More on reviews below!)
The Link Between GMB and Local Rankings
While physical proximity to the searcher still matters, a well-optimized and active GMB profile can help you outrank even closer competitors. The information, reviews, and engagement with your GMB listing all send positive signals that influence where you appear in local search results.
Conclusion
Don’t think of Google My Business as a set-it-and-forget-it task. Regularly updating your information, adding new photos, posting updates, and responding to reviews shows both customers and Google that you’re an active, engaged business.
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
Need help maximizing your Google My Business presence? Our “Local Competitive Advantage Package” includes comprehensive GMB optimization and review management services to help you dominate local search. Contact us today!
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