97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engine users first.
If you haven’t paid attention to “near me” searches, it’s time to start! This simple phrase added to a search query is a massive signal to Google that the searcher has immediate local intent. Think “pizza near me,” “open pharmacy near me,” or “[your industry] near me.”
Why “Near Me” Matters for Your Business
- Mobile Search Dominance: Most “near me” searches happen on a phone. That means people on the go, ready to visit.
- Voice Search Friendly: How we speak queries to devices like Alexa often uses “near me” phrasing.
- Google Maps Spotlight: Optimizing for “near me” helps you appear in that top map results section, a prime piece of online real estate.
How to Take Advantage of “Near Me” Searches
- Claim and Verify Your Google Business Profile: This is your foundation. Ensure it’s accurate and brimming with keywords.
- “Near Me” in Content: Include “near me” variations naturally on your website and don’t forget blog posts! (“Tips for finding the best [industry] near me”)
- Focus on Reviews: Positive Google reviews boost your visibility in “near me” results.
Examples of “Near Me” Across Industries
- Restaurants: “Italian food near me”
- Retailers: “Shoe store near me”
- Home Services: “Plumber near me 24 hours”
- Healthcare: “Urgent care near me”
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
The D&D SEO Services Difference: Mastering “Near Me” Success
Understanding the power of “near me” is only the first step. Putting an effective local SEO strategy in place that maximizes its potential is where many businesses struggle. D&D SEO Services helps you not only harness “near me” searches but also take advantage of all the other factors that drive local search rankings. Let’s get those highly motivated customers in your neighborhood to your door! Schedule your free consultation today.
