97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engine users first.
Decoding Google Business Profile Categories: The Secret to Getting Found
Your Google Business Profile (GBP) category might seem like a simple dropdown choice, but it plays a surprisingly big role in how Google understands your business. Picking the right categories is critical for showing up in the right local searches.
Why Categories Matter so Much
- Relevance over Keywords: Google cares less about stuffing keywords into your profile and more about your category accurately reflecting your business.
- Beat the Competition: Niche categories can give you an advantage in less crowded searches.
- Unlock Special Features: Some categories open up additional GBP features (like a restaurant being able to add their menu).
How to Choose the Perfect Google Business Profile Categories
- Start Specific: Instead of “Salon”, consider “Nail Salon,” “Men’s Hair Salon,” or even more specific options.
- Use the Official List: Don’t make up categories. Tools like [invalid URL removed] provide the complete, up-to-date options.
- Primary vs. Secondary: Your primary category is the most important signal to Google. You can also add up to 9 secondary categories.
- Spy on the Competition: See what categories successful businesses in your area are utilizing.
Example: Choosing Categories for a Yoga Studio
- Primary: Yoga Studio
- Secondary: Pilates Studio, Meditation Center, Wellness Center (if applicable)
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
Need Help Beyond Category Selection?
Choosing Google Business Profile categories is just one piece of the local SEO puzzle. D&D SEO Services are experts in helping businesses like yours optimize their entire online presence for maximum local visibility. Contact us today and let’s put a comprehensive local SEO strategy in place that gets results!
