97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engines first.
Anyone who’s been in the local SEO game for a while has heard about the importance of citations. But with the ever-changing world of search algorithms, it’s valid to wonder if building citations still provides the same oomph as it used to. Let’s break down their current value and how to prioritize them in your strategy.
What Are Citations?
Citations are online mentions of your business listing your NAP (Name, Address, Phone Number). These appear on business directories, review sites, social media platforms, and local websites.
Why Citations STILL Matter
- Search Engine Validation: Citations help Google verify the accuracy and legitimacy of your business information.
- Local Signals: They act as signals to search engines that you are a real business serving your local area.
- Trust and Authority: Being listed on reputable directories can boost your perceived credibility.
- Direct Referral Traffic: Some citations (like Yelp or Yellow Pages) may bring people directly to your website.
Changes in the Citation Landscape
It’s true that citations aren’t the ranking powerhouse they once were. Here’s why their role has shifted:
- Quality over quantity: It’s more important to focus on high-quality, relevant directories than being listed everywhere.
- Spam crackdowns: Search engines penalize low-quality, spammy citations.
- NAP consistency is essential: Incorrect or inconsistent information across citations can actually hurt you.
Best Practices for Citations in 2024
- Core Citations: Focus on the biggies: Google Business Profile, Apple Maps, Bing Places, major data aggregators.
- Niche-Specific Directories: Find directories relevant to your industry and location.
- Hyper-local Opportunities: Get listed on local community websites, chamber of commerce directories, etc.
- Clean Up Existing Listings: Fix any errors or duplicate citations.
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
Need a Citation Audit?
Managing citations effectively can be time-consuming. At D&D SEO Services, we specialize in streamlining and optimizing local listings for businesses seeking greater visibility. Contact us for help ensuring your citations are working for you, not against you.
