Client Overview
Client: The Morshed Group
Industry: Luxury Real Estate (Austin, TX)
Website: themorshedgroup.comThe Morshed Group is a high-end real estate agency serving entrepreneurs and business leaders in Austin, TX. While they were well known in their niche and had an established website, they were not consistently ranking for competitive luxury and relocation-related real estate terms—especially in a market saturated with large brokerages and aggregators.
Client Testimonial
“D&D SEO Services helped us break through the noise in one of the most competitive real estate markets. We’re not just getting more traffic—we’re getting the right traffic.”
The Challenge
When The Morshed Group approached D&D SEO Services in September 2024, their website lacked visibility for high-intent searches like “luxury homes in Austin” or “relocation realtor Austin.” They needed to:
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Improve rankings for competitive luxury real estate keywords.
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Establish topical authority around relocation and entrepreneurial real estate services.
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Adapt their website to AI-powered search changes like AI Overviews.
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Generate consistent organic traffic and qualified buyer leads.
The Strategy
D&D SEO Services delivered a high-impact local and AI-optimized SEO campaign designed to boost search visibility, relevance, and authority.
We identified a mix of luxury, relocation, investment, and neighborhood-specific keywords, focusing on:
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“Luxury real estate agent Austin”
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“Austin relocation real estate”
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“Entrepreneur-friendly realtors Austin”
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Long-tail phrases like “buying a home after selling a startup”
We revamped their:
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Service pages and blog posts to target keyword clusters
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Internal linking structure to create content silos around relocation, luxury, and investing
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Schema markup and entity signals to strengthen E-E-A-T and AI Overview compatibility
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Audited and corrected mobile responsiveness issues
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Optimized Core Web Vitals and page load times
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Ensured proper crawlability, indexation, and canonicalization
We structured content specifically for Google AI Overviews, ensuring:
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Natural-language question/answer formatting
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Enhanced featured snippet targeting
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Schema-enhanced FAQs and local business signals
We earned backlinks from:
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Local Austin business directories and media sites
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Niche real estate blogs
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Industry podcast features and HARO-style mentions
The Results (Feb 2024 – May 2025)
| Metric | Result |
|---|---|
| Total Clicks | 5,050 |
| Total Impressions | 298,000 |
| Average CTR | 1.7% |
| Average Position | Improved to 38.3 |
| AI Overview Visibility | Yes – Featured in AI-generated real estate queries |
| Keyword Coverage | Now ranks for “Austin relocation real estate,” “luxury homes Austin,” and other long-tail terms |
📈 Performance Highlights:
- Clicks increased 5X since September 2024, with the highest growth between Jan–May 2025.
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Impressions nearly tripled, reaching over 1,500 daily at peak.
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Average CTR improved to 1.7%, indicating more relevant targeting and compelling search snippets.
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Now ranking in Google’s AI Overviews for multiple real estate queries, including those related to relocation and entrepreneurial real estate strategy.
Why It Matters
With Google shifting search behavior toward AI-driven responses, it’s no longer enough to rank on Page 1. You need to be the answer.
By optimizing The Morshed Group’s site for both traditional and AI-powered search, we helped them secure placements in AI Overviews, elevate their brand authority, and drive high-quality leads from organic search.
Want to dominate search and get featured in AI results like The Morshed Group?
📩 Book a Strategy Call
Let’s turn your real estate (or local service) brand into the authority Google can’t ignore.
Our Approach
