The Strategist Behind D&D SEO Services
I’m Danielle Birriel, founder of D&D SEO Services. For over 12 years, I’ve been helping local service businesses—from plumbers and HVAC companies to medspas, dentists, and in-home care providers—outrank competitors, attract more qualified leads, and turn online searches into paying customers.
I’m not here to sell you “SEO in a box.” I’m here to solve real problems local business owners face every day:
- You’re buried on Google while competitors dominate the top spots.
- Your phone isn’t ringing enough despite having great services.
- Your Google Business Profile isn’t optimized and isn’t bringing in leads.
- You’ve been burned by agencies promising results but delivering cookie-cutter strategies.
- You don’t know if your marketing is actually working because you’re not getting transparent reporting.
I built D&D SEO Services to change that.
My Journey to Local SEO Expertise
Why I Started D&D SEO Services
After years working inside traditional digital agencies and as an in-house SEO director, I saw the same frustrating pattern repeat over and over: Local businesses were being left behind.
Agencies chased national brands or ran outdated, one-size-fits-all campaigns that completely ignored the nuances of local search. Meanwhile, business owners were paying thousands for "SEO" without understanding what was being done—or why results never came.
I watched good businesses lose customers to competitors who ranked higher simply because they had better SEO. Not better service. Not better products. Just better search visibility.
That's when I decided there had to be a better way.
My Mission: Local SEO That Delivers Real-World Results
I launched D&D SEO Services with one clear mission: To give local businesses a competitive edge in search using proven, ethical, and conversion-focused strategies tailored to their unique market.
That means:
- No generic packages or cookie-cutter approaches
- No hidden tactics or black-hat tricks
- No vague promises or inflated claims
- Just transparent, measurable results that help you dominate your local market
- Real partnerships where you understand exactly what we're doing and why
Everything I do is built on one core belief: Local SEO isn't just about rankings—it's about building real-world results. Rankings don't matter if they don't bring qualified customers calling, visiting, or converting.
My Expertise & Background
Education & Credentials
- Master's Degree in Computer Science — Technical foundation for understanding how search engines work, algorithm behavior, and technical SEO implementation.
- Bachelor's Degree in Marketing — Strategic understanding of conversion psychology, customer behavior, and marketing-driven SEO.
- Google Partner & SEO Specialist Certifications — Continuous training in Google algorithm updates, best practices, and emerging search technologies.
This rare combination of technical expertise and marketing knowledge is why my strategies work. I understand both how Google's algorithm functions and how to convert the visitors it sends you.
12+ Years of Hands-On Local SEO Experience
Over 12+ years, I’ve:
- Managed 500+ local SEO campaigns across dozens of industries and competitive markets.
- Adapted through every major Google algorithm change — from Panda and Penguin to BERT, MUM, and beyond.
- Pioneered local SEO strategies that consistently outperform industry benchmarks.
- Built teams and trained agencies on proven local SEO methodology.
- Stayed ahead of emerging trends — from voice search optimization to AI Overviews optimization.
- Helped businesses achieve exceptional results — clients have seen up to 800% increases in qualified leads.
Specialized Expertise Areas
Google Business Profile (GBP) Optimization
Deep expertise in claiming, optimizing, and managing Google Business Profiles for maximum visibility in Maps and local pack results. I understand category selection, posting strategy, review management, and everything that impacts GBP rankings.
Local Citation Management & NAP Consistency
Expert understanding of citation networks, data aggregators, and how NAP consistency impacts local rankings. I’ve personally fixed thousands of broken citations and helped businesses recover from citation disasters.
Local Link Building & Authority Building
Proven strategies for earning high-quality local backlinks through community partnerships, sponsorships, media outreach, and industry relationships. I understand what moves local rankings because I’ve done it hundreds of times.
AI-Powered Local SEO & Emerging Search
Pioneer in implementing AI and machine learning into local SEO strategy. Actively optimizing for Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search platforms.
Voice Search Optimization
Expert in natural language processing and conversational SEO optimization for voice search queries. With 58% of local searches now coming from voice, this is increasingly critical.
Reputation Management & Review Strategy
Systematic approaches to review generation, response management, and reputation protection. I understand how reviews impact rankings and how they convert customers.
On-Page SEO & Technical Optimization
Deep expertise in keyword optimization, content strategy, schema markup, site structure, and technical SEO. I ensure your website is optimized for both search engines and conversion.
What Sets D&D SEO Services Apart
Why Choose D&D SEO Services?
1. Local SEO Specialist, Not Generalist
I specialize exclusively in local SEO. We don't do PPC, social media, web design, or other "marketing services." This focus means we're world-class at what we do: local search domination.
2. 12+ Years of Real-World Experience
I've personally been in the trenches for over a decade—solving every challenge and adapting to every algorithm change. I’m not following trends; I’m setting them.
3. Master's in Computer Science + Bachelor's in Marketing
This rare combination means I understand both how search engines work and how to convert the visitors they send you. My strategies are both technically sound and conversion-focused.
4. AI & Emerging Search Pioneer
While most agencies are still figuring out AI, I’ve been pioneering AI-powered local SEO strategies—optimizing for Google AI Overviews, ChatGPT, Google Gemini, and other emerging platforms.
5. Transparent, Measurable Results
You'll know exactly what we’re doing, why we’re doing it, and how it’s impacting your business. Real-time dashboards, detailed reporting, and regular strategy calls keep you informed.
6. Proven Track Record
Our clients have achieved:
- Up to 800% increase in qualified leads
- Up to 640% higher conversion rates
- 300% average traffic growth within 6 months
- Top 3 Map Pack placements for competitive keywords
- Consistent month-over-month growth that compounds over time
7. Month-to-Month Flexibility
No long-term contracts. No lock-in periods. If we’re not delivering results, you’re not stuck. This flexibility shows our confidence and commitment to your success.
8. Industry-Specific Expertise
I've worked with businesses across dozens of industries, including:
- Home Services (plumbing, HVAC, electrical, landscaping)
- Healthcare (dental practices, medspas, medical offices)
- Professional Services (law firms, accounting, consulting)
- Retail & E-Commerce
- Restaurants & Food Service
- Real Estate & Property Management
This breadth of experience means I understand your industry’s specific challenges and opportunities.
Why Work With D&D SEO Services
Best SEO Company. Here’s what sets us apart:
- 12+ Years of Hands-On SEO Experience – Adapting through every Google algorithm change.
- Master’s in Computer Science + Bachelor’s in Marketing – A rare mix of technical skill and marketing insight.
- Local SEO Specialist – Google Business Profile (GBP) optimization, citation building, and map pack dominance.
- AI & Emerging Search Expert – Strategies for Google AI Overviews, SGE, and AI-driven search (ChatGPT, Perplexity).
- Proven Track Record – Clients have seen up to 800% more leads and 640% higher conversion rates.
- Industry Range – Experience in home services, healthcare, law, retail, and professional services.
My Approach to Local SEO
The 5-Pillar Local SEO Framework — five core pillars working together to build unstoppable local authority.
1Technical Foundation
Every successful local SEO campaign starts with a rock-solid technical base. Site speed, mobile optimization, crawlability, indexability, and Core Web Vitals are non-negotiable. If the site isn’t technically sound, no amount of optimization will move the needle.
2On-Page Optimization
Your pages must clearly communicate what you do, who you serve, and why customers should choose you. Keyword optimization, content strategy, header structure, and schema markup work together to signal relevance to Google—and convert visitors.
3Local Authority Signals
Citations, links, reviews, and a fully optimized Google Business Profile send authority signals that validate your brand. When these align, Google recognizes you as a legitimate, trustworthy local business worth ranking high.
4Reputation & Social Proof
Reviews, testimonials, and online reputation impact both rankings and conversions. Strong profiles convert better—e.g., a business with 4.8★ typically converts dramatically better than one with 3.5★, regardless of rank.
5Continuous Optimization
Local SEO isn’t a one-time project. I monitor performance, adapt to algorithm changes, identify new opportunities, and optimize based on real data—so momentum compounds month after month.
When all five pillars fire together, the result is simple: consistent visibility, higher trust, and local dominance.
Why I'm Passionate About Local SEO
When local SEO works right, everyone wins. That's what drives me every single day.
The Real Impact of Local SEO
For Business Owners
- More customer calls and inquiries
- Reduced dependence on expensive paid ads
- Consistent, predictable customer flow
- Long-term competitive advantage
- Peace of mind knowing marketing is working
For Customers
- Finding trustworthy local businesses easily
- Discovering quality providers in their area
- Making informed decisions via reviews & info
- Getting what they need when they need it
Danielle's Commitment to Continuous Learning
The SEO industry evolves constantly—Google updates, new platforms, and AI shifts. Staying ahead requires deliberate practice and ongoing R&D.
How I Stay Current
- Attending industry conferences & training
- Testing strategies with real client use-cases
- Analyzing algorithm changes & adjusting
- Building relationships with SEO leaders
- Publishing thought leadership content
- Mentoring other SEO professionals
- Experimenting with emerging technologies
What That Means for You
- Cutting-edge strategies, not outdated tactics
- Faster adaptation to Google & AI changes
- Proactive opportunity discovery
- Evidence-based, measurable execution
Focus Areas
- AI Overviews readiness & GEO/AEO/LLMO
- GBP growth & local authority signals
- On-page & technical excellence
- Reputation & conversion optimization
By The Numbers: What We've Achieved
“Local SEO isn’t just about rankings—it’s about building real-world results.”
An Innovator in the Local SEO & AI Space
Danielle is also a pioneer in integrating AI and automation into local SEO. She stays ahead of every Google evolution, including the rollout of AI Overviews and Search Generative Experience (SGE).
At D&D SEO Services, she leads with a future-proof mindset—blending traditional SEO best practices with emerging tech to ensure her clients don’t just rank today, but thrive tomorrow.
Weekly SEO Questions Answered
SEO doesn’t have to be confusing. Every week, our founder Danielle Birriel answers real questions from business owners about Google Maps, AI Overviews, Local SEO, and more.
Get straightforward, expert answers to the SEO challenges that matter most — without the jargon.
Read the Latest Q&As »Ready to Work With D&D SEO Services?
If you're a local business owner ready to stop guessing and start growing with proven local SEO strategy, I'd love to talk.
Option 1: Free SEO Consultation
Let’s have a real conversation about your business, goals, and SEO challenges. I’ll share honest feedback and specific recommendations.
Option 2: Comprehensive Local SEO Audit
Get a detailed audit showing every ranking opportunity, competitive gaps, and the exact steps needed to dominate your market.
Option 3: Local SEO Strategy Session
For teams ready to move forward, we’ll develop a custom strategy tailored to your market, industry, and growth goals.
Prefer to start here?
👉 Email: dndseoservices@gmail.com
Or fill out the form below and I’ll reach out to schedule a time that works for you.
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Did you know that 97% of people learn more about a local company online than any other source of information.
Did you know that 92% of searchers will pick businesses listed on the first page of local search results?
Did you know that local searches result in purchases, sales, or leads at an average rate of 28% of the time?
