97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engines first.
Choosing the Right Targets: How to Identify High-Impact CRO Testing Elements
With so many elements on your website, deciding what to test for CRO can feel overwhelming. Should you change a headline? Rewrite a call to action? Redesign the whole page? Let’s break down a process to pinpoint the changes most likely to drive conversions.
Data-Driven Decisions
The key to effective CRO testing is a data-first approach:
- Web Analytics: Examine your Google Analytics or similar tool. Look for:
- High-traffic pages with low conversion rates
- Bottlenecks in the funnel (where users drop off)
- Bounce rate patterns that suggest issues
- Heatmaps and Recordings: These visualize how users interact with your site. Identify:
- Areas where users hesitate or get confused
- Elements that are getting ignored
- Click patterns that lead to abandonment
- User Feedback: Surveys, live chat transcripts, or reviews reveal:
- Pain points in the customer journey
- Reasons why people aren’t converting
High-Potential Test Elements
Based on your data, here’s where to focus your testing efforts:
- Headlines: Your main headline is often the first, crucial impression. Test variations in wording, tone, and length
- Calls to Action (CTAs): Are your CTA buttons prominent, compelling, and clear? Experiment with color, text, and placement.
- Forms: Too long or confusing forms lead to abandoned carts. Test reducing fields, clearer labels, or multi-step forms.
- Images & Videos: Visuals can make or break engagement. Test different images, videos, or the presence/absence of visuals.
- Pricing & Offers: Sometimes, adjusting your pricing model, framing, or including a free trial can boost conversions.
Prioritization is Key
While there’s always something to test, focus is your friend. Consider using a framework like PIE to prioritize:
- Potential: How much impact could a change plausibly have?
- Importance: How significant is the page/element to your business goals?
- Ease: How difficult or time-consuming would the test be to implement?
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Need a Helping Hand?
CRO requires data analysis, creative ideation, and a systematic approach. D&D SEO Services helps businesses unlock their conversion potential. Contact us for a tailored CRO strategy to identify and test the changes that will move the needle.
