97% of search engine users search online to find a local business. If users want to find a local business online, they turn to search engine users first.
Spying on the Competition: How to Uncover Your Local SEO Rivals
Knowing who you’re up against in local search is essential for building an effective SEO strategy. By analyzing your competitors’ online presence, you can learn what’s working (and what’s not!) so you can make smarter choices for your own business.
How to Find Your Local SEO Competitors
- Manual Google Searches: Start with the keywords customers in your area would use. See who consistently ranks in the top spots of Google Maps and organic search results.
- Local SEO Tools: Platforms like Semrush, Ahrefs, or Moz let you run competitor reports, revealing valuable data like their target keywords and backlinks.
What to Analyze Once You’ve Found Your Competitors
- Google Business Profile: How complete is theirs compared to yours? Do they have more reviews or better photos?
- Website: Focus on content, keyword usage, and overall user experience.
- Online Directories: Where are they listed? Are their listings accurate and consistent?
- Social Media Presence: What platforms are they on? How engaged is their audience?
Pro Tips for Competitive Analysis
- Don’t Just Copy: Spot weaknesses and identify opportunities to outshine them.
- Use Their Reviews: Learn about their customers’ pain points and how you can offer a better solution.
- Set Up Monitoring: Tools can alert you to changes in competitor strategies, letting you respond quickly.
Don’t Let Competitors Outrank You – Schedule Your Strategy Call Now
Need a Deeper Dive into Competitor Tactics?
Local SEO competition analysis takes time and specialized tools. D&D SEO Services provides expert insights and actionable reports about your top competitors. Instead of guesswork, we’ll give you a data-driven roadmap to beat them in the local search game. Contact us today for a free consultation!
