Local SEO Overview

1. Discovery & Strategy Call: Within 7-9 days of sign-up, we’ll schedule a 30-60 minute call. This is after we’ve thoroughly analyzed your website and local market. During the call, we’ll discuss:

   • Our initial SEO analysis findings
   • Our customized strategy for the first 3 months
   • Targeted keywords to boost your visibility
   • Actionable steps and expectations

2. Keyword Optimization: We’ll delve into your website, niche, and competitors to identify the most impactful keywords for your business and Google My Business profile. This drives our optimization efforts and ongoing tracking.

3. Google My Business Power-Up: We’ll ensure your Google My Business (GMB) profile is:

   • Verified (or set up, if needed)
   • Fully optimized with accurate information and compelling content
   • Strategically positioned to aim for those coveted top 3 local search results

4. Website Enhancements: The first month focuses on strengthening the technical foundation of your website. We’ll:

   • Analyze and address technical SEO issues that hinder search engines and user experience.
   • Improve internal linking for better navigation and search engine understanding
   • Provide clear optimization recommendations, or directly implement the fixes (Tier 2 & 3)

5. Local Citation Boost: Every month, we’ll expand your online footprint by submitting your business to 20-30 high-quality local directories. Over 6 months, this creates a robust backlink profile of 90-120 citations.

6. Monthly Strategy Review: At the end of the first month, we’ll review your progress, celebrate wins, and refine our strategy for the coming months, ensuring continued growth.

Expanding Your Reach & Building Authority

• Strategic Citation Building: We’ll continue to list your business on 20-30 authoritative directories each month. This consistent effort reinforces your local presence and boosts your search visibility over time.

• Proactive Review Management: We’ll actively encourage and respond to customer reviews, aiming to secure at least 5 new, positive reviews this month. Excellent reviews build trust and act as social proof to attract more customers.

• Quality Link Building: Building on your optimized website foundation, we’ll start securing high-value backlinks. This involves:

  • Crafting keyword-rich articles
  • Placing these articles on reputable websites relevant to your industry
  • Strategically gaining 1-3 backlinks per month to signal authority to search engines

• Social Media Engagement: We’ll promote your business through tailored social media posts. This includes sharing updates, offers, local insights, and content from your GMB profile to amplify your reach.

• Continuous Improvement: We’ll closely monitor Google Search Console and Analytics, proactively addressing any issues hindering your rankings. You’ll receive targeted recommendations to help you climb closer to those top 10 positions.

• Month 2 Strategy Review: We’ll assess your progress at the end of the month, identify areas for further improvement, and outline our action plan for the following month.

Maintaining Momentum, Adapting for Success

• Results Review and Strategy Adjustment: Our experts will meticulously analyze your website’s performance data each month. Based on how your rankings are responding, we might:

  • Increase or refine submissions for greater impact
  • Recommend additional tactics to accelerate results
  • Seamlessly implement these changes to consistently optimize your campaign

• Citation Building (Months 1-6): We’ll continue strategically submitting your business to high-quality local directories throughout the first 6 months. This strengthens your online footprint, with each location listed in around 90-120 directories by the end of this period.

• Proactive Review Management: Maintaining a steady flow of positive reviews remains a priority. We’ll aim for at least 5 new reviews monthly, adjusting our efforts based on factors like your GMB listing’s age, current review volume, and industry competition.

• Quality Link Building: This crucial component drives both organic search rankings and supports your Google Maps visibility. We’ll consistently secure 1-3 valuable backlinks per month through content creation, blogger outreach, and strategic placement.

• Optional Local PPC: If you’ve chosen to add local PPC campaigns, we’ll provide:

  • Targeted campaign development (Google Ads, etc.)
  • Expert management and optimization aligned with your goals.
  • Detailed reporting to track performance and ROI

• Monthly Review Call: These calls are essential for collaboration. We’ll discuss your progress, answer questions, and ensure our evolving strategy continues to support your business objectives.