Client Overview
Client: Enginuity Advantage
Industry: Staffing & Recruitment Services
Location: United States
Website: enginuityadvantage.comEnginuity Advantage is a premier staffing and recruiting agency specializing in placing top-tier engineering and technical talent. While their website was professionally designed, it struggled to gain traction in a competitive digital landscape—leading to limited organic visibility and a shortage of inbound qualified candidates.
Client Testimonial
“We were impressed not just with the increase in traffic, but with the quality of leads and the long-term visibility we’ve achieved. D&D SEO Services didn’t just optimize our site—they put us on the map in ways we hadn’t imagined.”
The Challenge
Despite having a modern, user-friendly website, Enginuity was not appearing prominently in search results for high-intent queries. Their online presence lacked the organic reach necessary to attract both job seekers and corporate clients. They needed to:
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Increase visibility for niche industry search terms.
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Drive more qualified organic traffic.
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Improve local and national search rankings.
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Strengthen their authority to appear in competitive SERPs and AI-enhanced results.
The Strategy
D&D SEO Services crafted a comprehensive Local + National SEO campaign focused on building visibility, relevance, and authority. Our 4-pronged strategy included:
We uncovered high-value search terms related to:
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Engineering staffing & recruiting
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Niche technical fields (e.g., manufacturing, construction management, R&D)
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Localized searches for employment agencies
We optimized:
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Page titles, meta descriptions, and headers for service pages
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Content structure with keyword-rich copy and internal linking
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Schema markup and entity signals to help Google associate Enginuity with staffing authority
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Improved Core Web Vitals and page load speed
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Mobile responsiveness and crawlability fixes
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Sitemap and indexation adjustments to maximize visibility
We launched a strategic outreach campaign to earn contextual backlinks from:
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Industry-relevant blogs
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Niche job and staffing directories
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Local partnerships and sponsorships
The Results (Feb 2024 – May 2025)
| Metric | Result |
|---|---|
| Total Clicks | 12,000 |
| Total Impressions | 1.33 Million |
| Average CTR | 0.9% |
| Average Position | Improved to 34.9 |
| Google Discover Clicks | 45 |
| Google Discover Impressions | 1,800+ |
| AI Overview Visibility | Yes – Featured for key industry questions |
📈 Performance Highlights:
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+176K Impressions in just the last 6 months.
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Steady increase in organic clicks, peaking at over 60 daily.
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Visible upward trend in visibility starting July 2024, sustained through May 2025.
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Enginuity is now regularly appearing in Google’s AI Overviews, including conversational queries related to staffing in engineering sectors.
Why It Matters
With the rollout of Google’s AI Overviews, competition for SERP visibility has intensified. Businesses that structure their content for conversational search—like Enginuity—are now positioned to capture top-funnel traffic directly from AI responses, often before traditional organic listings are even shown.
By aligning content with entity-driven SEO and structured data, D&D SEO Services helped Enginuity become a trusted result in AI-driven experiences, further increasing trust, credibility, and traffic.
Our Approach
